When I was a young Dawg, a band learned its craft in bars and clubs, traveled from town to town, amassed an audience, tried to land a recording contract... and off to fame and fortune!
The internet turned the process upside down. Live performing in clubs is only viable once a band or artist has created a successful online presence. This is very disorienting to an Old Dawg like me. I still want the performing in front of a live audience to come first.
I can see that it is possible even to overcome the burden of being an old man by using YouTube and social media to advance my work. The problem here is that that is not really what I want to do. I want to play music in front of people. I am, in short, stuck in a past that no longer exists.
The old paradigm is obsolete.
Low fidelity is now the rule. The audience on the web listens to music on the crappiest delivery system possible... a computer. The speakers are tiny, emphasize high end and squelch just about any attempt to make the bass audible. Headphones improve the sound exponentially, but who wants to go to the trouble of putting them on?
When I was a young Dawg, listeners bought component stereo systems and huge speakers that produced concert hall sound in their living rooms. Massive speakers were often the dominant piece of furniture in one's living room. No more... that is, unless the listener owns one of those incredibly expensive home theater systems that are really designed for special FX heavy movies.
So, once again, the world that I admire is obsolete.
What to do about it? Well... I think I can say with some certainty that the world is not going to move back in time to make me happy, so I have to adapt to the world.
I'm not as obsessively ambitious as I was when I was young, so I'm not planning on launching a Blitzkreig of marketing and hype. But, I would like to be heard. Accepting the fact that the visual long ago trumped audio is the first step. The eyeballs matter more than the ears.
I know what has to be done. YouTube videos with animation, fast moving images, pretty girls... all stuff to attract the eyeballs of the audience. Social media is the conduit for PR. Controversy sells.
Online concerts must be the venue of the future. I can see that, although I'm uncertain how to get to that level. Maybe it's too late for me and that stuff is for the young Dawgz. Damned if I know. All I can do is put one paw in front of the other and hope.
It's an upside down world for Old Dawgz! Welcome to the inverted reality! There's no going back!